Archive for March, 2009
Isnt the Yellow Pages Enough Advertising?
One of the most common questions that I receive regularly from business owners is about the methods of advertising and how many should be utilized at once. While every business is different, there are common threads that can be seen from the larger scale between them all, regardless of industry, location, or size.
There are two [...]
Should I Advertise During a Recession?
Should I Advertise During a Recession?
Consider this ad from 1935 and how it affects buying today.
In 1929, rival cereal makers Kellogg’s and Post were in a close race to win the breakfast cereal market. When the Great Depression started, Kellogg’s maintained their advertising spending while rival Post cut back. At the end of the Depression, [...]
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